What is SEO anyway?

SEO is a labour intensive, long term strategy.

After indexing your website, Google will show your website in their search results.

However Google has a specific algorithm that decides which pages they show in which order. To achieve a good (first page) ‘organic’ search result your website will need effective SEO.

These are:

-Links from other websites (the more quality links, the higher your google ranking)

-Website structure (making sure Google ‘understands’ your website)

-Technical issues (ensuring there are none)

-Text (words)

Useful SEO tools:

  • Google Adwords Keywords Planner – for finding new & related keywords
  • Google Trends – compares traffic for sets of keywords


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