SEO is a labour intensive, long term strategy.
After indexing your website, Google will show your website in their search results.
However Google has a specific algorithm that decides which pages they show in which order. To achieve a good (first page) ‘organic’ search result your website will need effective SEO.
-Links from other websites (the more quality links, the higher your google ranking)
-Website structure (making sure Google ‘understands’ your website)
-Technical issues (ensuring there are none)
Useful SEO tools:
- Google Adwords Keywords Planner – for finding new & related keywords
- Google Trends – compares traffic for sets of keywords