Web Design is only the beginning…
So you have your website which is looking stunning! Now what? You need visitors to your website, right? The most effective way to be seen it to have a high ranking on the main search engines such as google. When searching the internet, most users will only view the first handful of websites on page one of google, so that’s where you need to. Here’s where a little bit of know how about SEO (search engine optimisation) comes in very handy.
SEO (search engine optimisation):
The first thing to do is ensure that you have a plugin on your website that checks how optimised all your pages and posts are, the most widely used WordPress plugin is called Yoast SEO and it uses a traffic light system to let you know how well you are doing.
The more great content you have on your website, the more credible your site is in the eyes of the main search engines such as Google. A great way of adding useful content for your customers is to write blog posts. There are so many subjects and topics you can explore that will add value to your customers’ experience on your site that once you get started, the ideas will start flowing easily…
What do you think your customers type into google when they are looking for your service or product? Give this some serious consideration and ensure these “key words” are present within the content of your website. One way of finding out is to simply ask your customers what they typed into google to find you… most customers will be only too happy to help.
If you’re looking to jumpstart your search engine marketing strategy, please get in touch to discuss your requirements.